Simmenthal is an Italian food brand founded in 1923 and since then present in the European markets. The brand specializes in the production of a boiled beef in jelly, packaged in metal boxes and intended to be eaten cold. In 2019 they wanted to evolve positioning towards a top quality “butcher” brand . The Angus limited edition is part of the strategy to reach the goal.
graphic designer: Lorenzo De Angelis
agency: marimo brandlife designer
creative director: Paola Manfroni
client: Simmenthal
year: 2019
