In 2018, Zuegg wanted to experiment the use of recycled tetrapak for the launch of the new line of juices with no added sugar. The "naturalboard" had important printing limitations as the 6 available colors could only be used as spot colours. This limit led to the use of the halftone technique, which became the design's strength. The illustration style was ispired from the old illustrations that were made on Sicilian orange paper where the printing limits were similar.
graphic designer / art director: Lorenzo De Angelis
agency: marimo brandlife designer
creative director: Paola Manfroni
illustrator: Claudia Bartoli
client: Zuegg
year: 2018
