In 2021 Skipper Zuegg wanted to conquer the juices industry leadership. To do this, it needed to renew its image, starting with its logo, outdated and distant from the world to which it wanted to belong. The goal of the packaging design was to change the rules on the shelf, turning the fruit flavor into an explosive seduction.
art director / graphic designer: Lorenzo De Angelis
agency: marimo brandlife designercreative director: Paola Manfroni
food photography: Food Pirate Studios
client: Skipper Zuegg
year: 2021
