RaiPlay is the streaming platform of Rai, the Italian public broadcaster. For the launch of the platform they have created a show, available exclusively online, conceived and hosted by Rosario Fiorello, a famous Italian host and comedian. The show called "Viva RaiPlay!" needed a flexible recognizable logo to be used across all digital media.
graphic designer: Lorenzo De Angelis
agency: marimo brandlife designer
creative director: Paola Manfroni
client: Rai
year: 2019
